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The Three A's of AI: How to Decide What to Automate, Augment, or Keep Human

Know when to use AI to automate, amplify, and when you should keep yourself in control

The Kenzie Note

The biggest mistake I see people make with AI isn't using the wrong tools. It's not knowing which problems need which approach.

They automate things that should have stayed human, killing client relationships in the process. They struggle with manually prompting AI for tasks that should be fully automated, wasting hours on repetitive work. And they attempt to hand creative decisions over to AI in situations where their human judgment was the entire value proposition.

I had those same struggles until I learned to start viewing AI through three distinct lenses. Each one answers a different question about how AI fits into your work.

The Three Lenses

When you're considering how to apply AI, you're really asking three different questions:

  • Automation: What can I fully delegate without losing quality?

  • Augmentation: Where can AI amplify my capabilities?

  • Autonomy: Where is my human judgment irreplaceable?

Most people get stuck because they try to answer all three questions with one approach. But each of the lenses works differently. Understanding when to use which one is what separates effective AI adoption from expensive experiments.

Automation: Delegating the Routine

I know a lot of you may be thinking that automation is simply about making things faster. It's more than that. The real value of automation happens when you identify where consistency, accuracy, and efficiency matter more than human judgment.

Think of it like this: if you can write clear rules for a task, and those rules work every time, that task is a candidate for automation.

The question to ask: "What tasks can I fully delegate to a system without losing sleep over it?"

Look for tasks where you need:

  • Consistency: The same process, every time, with no variation

  • Time savings: High-volume repetitive work that eats productive hours

  • Error reduction: Tasks where human fatigue creates mistakes

What makes automation hard:

  • Requires upfront time investment for setup

  • Only works for well-defined, repeatable processes

  • Breaks when exceptions or edge cases appear

Examples of automation:

  • Content scheduling across platforms

  • Email filtering and categorization

  • Invoice generation and sending

  • Initial customer inquiry routing

Here's the reality check: automation works brilliantly for the right tasks and fails spectacularly for the wrong ones. I once saw a startup try to automate their entire customer service process. They learned the hard way that some tasks still need human judgment, which brings us to the second lens.

Augmentation: Enhancing Human Capabilities

Augmentation is where AI becomes a force multiplier. Instead of replacing your work, it amplifies what you already do well.

This is my favorite lens to work with because it's where professionals see the most immediate value. You're still doing the thinking, making the decisions, applying the judgment. AI just handles the groundwork that used to eat 60% of your time.

The question to ask: "How can AI boost my capabilities without replacing my thinking?"

Look for tasks where you need:

  • Speed without sacrificing quality: Getting to good answers faster

  • Pattern recognition at scale: Analyzing more data than you could manually

  • Draft generation: Starting points that you refine with expertise

What makes augmentation work:

  • You maintain oversight and final decision authority

  • AI handles research, drafting, and analysis

  • Your expertise and judgment are what create value

Examples of augmentation:

  • Using AI to generate design mockups you then refine

  • Analyzing market data to reveal trends you investigate further

  • Drafting content you edit and shape to your voice

  • Gathering research from multiple sources you synthesize into strategy

The key insight here: augmentation requires you to be good at your work. AI makes experts faster. It doesn't turn beginners into experts.

Autonomy: Preserving What Makes You Valuable

When I teach workshops, the question I hear most is: "How do I use AI without losing what makes me different?"

That's where autonomy comes in. It's about recognizing where your human qualities create the value, and AI's involvement would actually diminish what you deliver.

The question to ask: "Where are my human capabilities the entire point?"

Look for work where you need:

  • Authentic connection: Building trust through genuine human interaction

  • Creative judgment: Making calls that require taste, experience, or intuition

  • Ethical reasoning: Navigating situations that need moral judgment

  • Strategic insight: Seeing patterns that require deep contextual understanding

What makes autonomy critical:

  • Clients pay for your expertise, not AI's output

  • Relationships require human presence and empathy

  • Innovation comes from making unexpected connections

  • Some decisions need accountability only humans can provide

Examples of autonomy:

  • Client discovery and relationship building

  • Final creative direction on projects

  • Strategic planning that blends data with experience

  • Ethical decision-making in complex situations

Here's how I frame it: if a client is paying you for your expertise, judgment, or creative vision, that's an autonomy task. The moment you hand that entirely to AI, you're commoditizing your most valuable asset.

How to Apply the Three Lenses

The framework only works if you can actually decide which lens applies to a specific task. Here's how to think through it:

Start with Automation: Can this task be fully delegated with clear, consistent rules? If yes, automate it. If no, move to the next lens.

Then Consider Augmentation: Can AI handle the groundwork while I provide judgment and direction? If yes, augment it. If the task requires my thinking throughout, move to autonomy.

Reserve Autonomy for: Tasks where your human judgment, relationships, or creative insight is the primary value being delivered.

Example: Creating a client proposal

  • Automation: Template formatting, pricing calculations → Fully delegate

  • Augmentation: Research on client's industry, competitive analysis, initial draft structure → AI assists, you direct

  • Autonomy: Strategic recommendations, pricing positioning, relationship tone → Entirely you

The lenses aren't mutually exclusive. Most complex work involves all three. The skill is knowing which lens applies to which part of the process.

What Happens When You Use the Wrong Lens

Automating autonomy tasks: You commoditize your expertise and damage client relationships. A consulting firm that automated their strategy recommendations lost three major clients who felt they were getting "cookie-cutter" advice.

Treating automation tasks as augmentation: You waste time manually prompting AI for repetitive work instead of building a system that runs without you.

Expecting augmentation to provide autonomy: You hand AI the judgment calls, then wonder why the output feels generic and lacks strategic insight.

The Real Skill: Knowing Which Lens to Use

As AI continues to evolve, the professionals who thrive won't just use AI tools. They'll use them strategically.

They'll automate the mundane. They'll augment their strengths. And they'll fiercely protect the areas where their human judgment creates disproportionate value.

In the end, AI is a tool. A powerful one, but its value comes from how skillfully it's applied.

Consider your own work and ask:

  • Automation: What repetitive tasks can I delegate to save time and improve consistency?

  • Augmentation: Where can AI amplify my existing capabilities without replacing my judgment?

  • Autonomy: Where should I preserve my human touch because that's what creates real value?

By thoughtfully applying these three lenses, you can unlock new levels of efficiency and impact in your work without losing what makes your work distinctly yours.

The shift to AI agents and autonomous systems is already happening. The professionals learning to think in terms of automation, augmentation, and autonomy now won't just have an advantage. They'll be fluent in the language of future work while others are still learning the alphabet.

3 Ways To Build Better

Start by auditing one week of work through the three lenses. Take every task you do and ask which lens it needs. You'll quickly see patterns: tasks you're manually doing that should be automated, work you're fully delegating that needs your judgment, opportunities to use AI as an amplifier instead of a replacement.

Build your automation-first list. Identify the five most repetitive tasks eating your time. These are your automation candidates. Set up systems for these before you try to augment anything else. Clearing repetitive work creates space for the strategic thinking where augmentation and autonomy matter most.

Protect your autonomy zones deliberately. Make a list of the work that clients specifically pay you to do, the decisions where your judgment creates premium value, the relationships that require your presence. These are non-negotiable human zones. Build everything else around protecting your ability to do this work well.

2 Questions That Matter

"Am I using AI to replace my thinking, or to amplify it?" This reveals whether you're treating AI as automation (full delegation), augmentation (thinking partner), or accidentally handing over autonomy work that should stay human. If you're frustrated with AI output, you're probably using the wrong lens.

"Where does AI make me faster, and where does it make me better?" Faster is automation and augmentation. Better is where your human judgment improves the work AI started. If AI isn't making you either faster or better, you're using it for the wrong tasks.

1 Big Idea

The professionals who thrive in the AI era won't be those who use the most AI tools or automate everything possible. They'll be the ones who know exactly which tasks to automate, which to augment, and which to keep entirely human. That clarity is what separates strategic AI adoption from expensive experiments that erode what makes your work valuable.