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AI and Your Small Business

A practical talk about where AI fits in your business — and where it doesn't.

Download the slide deck below, then keep reading for the ideas that don't fit on a slide.

The Bigger Picture

What This Adds Up To

Most conversations about AI and small business start with the technology. This one starts with the friction — the places in your business where you're losing time, energy, or money doing something a machine could handle. The technology is just how you fix it.

Every business — restaurant, contractor, property manager — runs on the same six things: getting attention, turning it into revenue, delivering what you promised, keeping the lights on, taking care of the people who already trust you, and making sure the math works. AI can show up in any of those. The question isn't “should I use AI?” It's “where do I feel the most friction?”

That's the starting point. Not the tool. The problem.

Once you find the friction, you choose your depth. Some things you augment — AI works alongside you, you're still driving. Some things you automate — hand it off completely, rules-based, no judgment required. And some things are ready for autonomy — AI operates within boundaries you set and handles execution on its own. Not everything needs the same approach. The businesses getting this right are the ones being honest about which is which.

Then there's governance. You already have rules for handling money and securing your network. AI needs the same thing — not a binder, but a set of questions you keep asking as the tools change underneath you. The GUIDE framework — Governance, Understanding, Implementation, Developing capability, Evolving — gives you those questions. It moves with you. Rigid policies are outdated the moment you write them. What you need is structure flexible enough to evolve with the technology and sturdy enough to keep you from flying blind.

And underneath all of this is the part that doesn't get enough attention: the human capabilities AI can't touch. Judgment. Taste. The instinct to know something is off before you can explain why. AI can produce the output. It can't decide whether the output is right. That's you. As AI handles more execution, those capabilities become more valuable, not less.

The businesses that win this next chapter won't be the most technical. They'll be the most intentional about where they apply AI. And the owners who thrive will be the ones who know their business clearly enough to point AI in the right direction — and have the judgment to know when to override it.

The Slides

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