Strategy
Strategy
How you think and decide
Articles
Your Chaos Is an Architecture Problem
That PM you hired to fix things? They need something from you first.
Why Customer Surveys Lie
Observing customer in natural environments can yield transformative results
Why You’re Addicted to Solutions (And Why Better Questions Matter More)
What if the instinct that made you successful is now the thing in your way?
Being Faster at Being Wrong Isn’t Progress
Winning teams aren't the ones with the fanciest tools, they're the ones who think critically
Build for Multiple Futures, Not Just One
Your brilliant business has many potential futures, plan to accomodate them all